According to various analytical companies, Huawei is the third largest smartphone manufacturer in the world and continues to increase its sales. It is worth noting that the backlog from Apple is insignificant and the Chinese plan to circumvent the corporation from Cupertino in the near future. But Huawei is also obsessed with pushing Samsung from first place, and this should happen next year. To achieve the goal, the director of the mobile division of the company Richard Yu recently announced a change in the development strategy of Huawei and Honor.
The key task remains unchanged – Huawei should become the number one brand in the smartphone market. No less ambitious plans for the sub-brand. In the future, Honor will follow the parent company with a slight lag. The point is that Honor should become the number two brand in China and the fourth in the world table of ranks. Both companies will continue to actively cooperate in the development of innovative technologies, as well as in the field of marketing and retail. At the moment, the direction of consumer electronics is one of the most profitable and leading in the business of Huawei. At the end of last year, it was possible to earn an income of $ 52 billion and on an annualized basis, the increase was 45.1%. Honor’s sub-brand grew even more actively and in 2018 an increase in revenues by 170% was recorded. In the near future – the release of 5G-smartphone.